Thinking about running a focus group for your research?

Thinking about running a focus group for your research, but don’t know how to go about it? Come along to this brief presentation!

The focus group method: Generating high quality data for empirical studies

Monday 20 October

3.00-3.30 pm in WO1023

Presenter:  Julia Hallas, Senior Lecturer, AUT University

This presentation will focus on the practical implications of planning for and conducting focus groups in order to ensure that the required data can be generated during the interview. Researchers new to the method will learn three activities that they can engage in to acquire the methodological knowledge and practical skills required to generate the data for an empirical study: undertake a literature review, develop a comprehensive interview schedule, and conduct a focus group pilot. Researchers who centre their attention on these activities are more likely to succeed in generating the high quality data required, as they will be engaged in the most beneficial aspects of planning and conducting the focus group interview.