Thinking about running a focus group for your research?

Thinking about running a focus group for your research, but don’t know how to go about it? Come along to this brief presentation!

The focus group method: Generating high quality data for empirical studies

Monday 20 October

3.00-3.30 pm in WO1023

Presenter:  Julia Hallas, Senior Lecturer, AUT University

This presentation will focus on the practical implications of planning for and conducting focus groups in order to ensure that the required data can be generated during the interview. Researchers new to the method will learn three activities that they can engage in to acquire the methodological knowledge and practical skills required to generate the data for an empirical study: undertake a literature review, develop a comprehensive interview schedule, and conduct a focus group pilot. Researchers who centre their attention on these activities are more likely to succeed in generating the high quality data required, as they will be engaged in the most beneficial aspects of planning and conducting the focus group interview.

About Graduate Research School (Auckland University of Technology)

The Auckland University of Technology Graduate Research School offers support and resources to all postgraduate students at AUT. Come and visit us on the 5th floor of the WU building.

5 thoughts on “Thinking about running a focus group for your research?

  1. I am a distance student and can’t attend the presentation by Julia Hallas on the 20th October
    Is there any chance of getting details of the presentation sent to me?
    Bruce Dyer

  2. Thanks for your question, Bruce.

    I am presenting this as a paper at ascilite conference, Dunedin, NZ in late November 2014. I will come back and post the link to the conference proceedings.

    Cheers, Julia

Leave a Reply

Your email address will not be published. Required fields are marked *

 characters available