Maximising the Impact of your Research by Writing a BLOGPOST

Many researchers today face the dilemma of how to get their research cited. A large amount of effort goes into writing and publishing a research article but is thispublication accessible to other people who might be interested in your research? There is another way; you can increase citings of your research by writing a blogpost and utilising digital mediums to publish and promote the article.

why blog

Recently I was searching for some background information on a new blogpost I was writing for Thesislink and I came across a blogpost written by Patrick Dunleavy. Patrick is Professor of Government, London School of Economics (LSE) and Political Science in the United Kingdom but he is also the general editor of five major LSE blogs. He has written an informative blogpost entitled “How to write a blogpost from your journal article.” I thought this topic was really relevant for Thesislink readers. According to Patrick, many academics suffer from serious misconceptions about what writing a blogpost entails. His blogpost outlines in eleven easy steps how to break down a published research article into a blogpost of around 1000 words in about 2-3 hours.

The advantage of writing a blogpost about your research is that it is a more readable version of your research paper. You can hyperlink back to the original publication so that interested readers can find out more detail. Don’t worry, you don’t need to set up your own blog as there are many blogging sites that you can access.

So if you want to learn how to create a short-form digital version of your research paper follow this link. Then, tweet your new blogpost and see what happens!


Dunleavy, P. (2016, January). How to write a blogpost from your journal article.

About Robyn Kannemeyer

Robyn Kannemeyer was the Researcher Development Coordinator at AUT from October 2016 to the beginning of March 2017. She has an MSc in biosecurity and conservation and is taking up a role at Landcare Research as an Environmental Social Scientist. She is passionate about conserving New Zealand’s unique biodiversity and recently returned from travelling through South Africa, Botswana, Namibia and Tanzania where she climbed Mt Kilimanjaro.

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